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The realisation that each random passerby is living a life as vivid and intricate as your own — populated with their own ambitions, relationships, routines, and anxieties — an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you'll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, or as a lighted window at dusk.

Hi

We’re Sonder, an independent personal brand consultancy partnering with businesses and their leaders worldwide.

Unlike many personal branding firms, we don’t measure success by vanity metrics alone. We take a holistic approach to personal branding that delivers tangible results in the form of strategic opportunities for our clients and their organisations.

From start-ups to Fortune 500s, we are defined by our ability to integrate seamlessly into diverse business ecosystems of any size or complexity and, when required, to use personal branding as a catalyst to achieve broader marketing and business development objectives.

Beyond client success, we are proud to create and shape narratives that influence culture and drive meaningful societal change.

  • The Problem

    		  

    >50%
    		 

    Modern behavioural science shows that trust is the critical factor in making a sale.

    Over half of all consumers no longer trust what businesses say - Edelman Trust Barometer

    		  

  • The Solution

    		  

    64%
    		 

    Personal branding raises the profile of the people behind the business, enabling consumers to build deeper relationships, garner trust, and take action.

    64% of consumers trust a person more than a brand - Edelman Trust Barometer.

    		  

Why we're here

  • >50%

    Over half of all consumers no longer trust what
    businesses say - Edelman Trust Barometer.

  • 64%

    64% of consumers trust a person more than a brand - Edelman Trust Barometer.

  • 561%

    Content shared by personal brands on social media can earn 561% more organic reach and 8x more engagement than the same content posted on a company’s social media channels - MSL Group.

  • 91%

    91% of B2B buyers are active on LinkedIn - IDC. 75% of B2B buyers and 84% of C-level executives use social media while making purchasing decisions - LinkedIn.

  • 77%

    77% of B2B buyers said they do not engage in a sales conversation until after they’ve performed independent online research, including research on a company’s employees - CEB.

  • 64%

    LinkedIn is responsible for over 64% of all traffic from social media channels to corporate websites - Investis IQ.

  • 71%

    Businesses with strong personal branding generate 71% more leads than those without - HubSpot.

  • 700%

    When a lead is generated through personal branding, that lead is 7x more likely to close compared to other lead gen tactics - Gartner.

  • 20%

    Businesses with senior leaders who share content on social media generate 20% more revenue - LinkedIn.

  • 80%

    80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent - LinkedIn.

  • 20%

    Businesses with senior leaders who share content on social media are 20% more likely to retain their talent - Advocado.

  • 92%

    92% of entrepreneurs agree that personal branding is critical to the success of their business - Entrepreneur.

  • >50%

    Over half of all consumers no longer trust what
    businesses say - Edelman Trust Barometer.

  • 64%

    64% of consumers trust a person more than a brand - Edelman Trust Barometer.

  • 561%

    Content shared by personal brands on social media can earn 561% more organic reach and 8x more engagement than the same content posted on a company’s social media channels - MSL Group.

  • 91%

    91% of B2B buyers are active on LinkedIn - IDC. 75% of B2B buyers and 84% of C-level executives use social media while making purchasing decisions - LinkedIn.

  • 77%

    77% of B2B buyers said they do not engage in a sales conversation until after they’ve performed independent online research, including research on a company’s employees - CEB.

  • 64%

    LinkedIn is responsible for over 64% of all traffic from social media channels to corporate websites - Investis IQ.

  • 71%

    Businesses with strong personal branding generate 71% more leads than those without - HubSpot.

  • 700%

    When a lead is generated through personal branding, that lead is 7x more likely to close compared to other lead gen tactics - Gartner.

  • 20%

    Businesses with senior leaders who share content on social media generate 20% more revenue - LinkedIn.

  • 80%

    80% of talent acquisition managers believe that employer branding has a significant impact on the ability to hire great talent - LinkedIn.

  • 20%

    Businesses with senior leaders who share content on social media are 20% more likely to retain their talent - Advocado.

  • 92%

    92% of entrepreneurs agree that personal branding is critical to the success of their business - Entrepreneur.

What we do

  • Social

    We curate intelligent content, strategically harness both existing and new networks to generate opportunity, and cultivate relevant, engaged followings.

  • Press

    We write and publish thought-leadership articles in leading media outlets including Forbes, Entrepreneur, Yahoo, USA Today, the Financial Times, and many more.

  • Speaking

    We secure high-value speaking opportunities, from TED Talks to guest appearances on podcasts. We can also create, market, and manage a dedicated podcast for you and your brand.

  • Community

    We build online communities that deepen audience engagement, strengthen brand equity, and unlock new revenue streams.

  • Events

    We secure invitations to key industry events and provide pre- and post-event support to maximise impact and outcomes. We can also coordinate events for you and your business, including keynote speaking, networking, and launch events.

TED Talks

We can guarantee you the opportunity to speak on the world-renowned TED stage, as well as support you with writing, preparation, and delivery.

The Results

  • Press

  • Speaking
    Engagements

  • Event
    Invitations

  • More Leads

  • Shorter Sales
    Cycles

  • Partnerships

  • Investment
    Opportunities

  • Job
    Opportunities

  • Board
    Positions

  • Higher Quality
    Talent

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What makes us Better?

What our clients are saying

We pay it Forward

When you work with Sonder, you are supporting PADI AWARE Foundation — a publicly funded non-profit dedicated to driving local action for global ocean conservation.

PADI AWARE has helped secure international protection for more than two dozen vulnerable shark and ray species, removed over 2 million pieces of marine debris from the ocean, and educated 1 million divers on the environmental threats facing our oceans and how to take action.
We work here

We'd love to hear from you