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[Sohn-derr] noun

the realisation that each random passerby is living a life as vivid and complex as your own — populated with their own ambitions, relationships, routines and worries — an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you'll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic on the highway, as a lighted window at dusk.

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Facetune 26 03 2026 14 00 31
 

Personal Branding
That Means Business

We build personal brands for senior business leaders worldwide, with LinkedIn at the core.

Our human-led approach cultivates visibility and credibility, while actively creating the right conversations and relationships that move your business forward.

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0+ executives
0M+ impressions
0+ outcomes
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What We Do

  • Strategy Left white

    Strategy

    We build strategy that positions you in the right way, for the right audiences.

  • Untitled design 21

    Content

    We create strategy-led thought leadership content rooted in your experience, insight, and authentic voice.

  • Community white

    Network

    We research, vet, and build your network with 50–100 of the right decision-makers each week, alongside growing your wider following.

  • Engagement white

    Outreach

    We design and deploy considered outreach frameworks that cut through the noise and start the right conversations.

  • Research white

    Research

    We surface news, data and angles that sharpen the perspective you bring to your role, and your audience.

  • Press white

    Press

    We can place thought leadership in industry titles, as well as global publications including the Wall Street Journal, Financial Times, and Forbes.

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Why Sonder

  • Every word we write, connection we make, and message we send is human-made and human-centred, rooted in conversation, understanding, experience, and wisdom, none of which can be automated.

  • We measure success by business impact, not vanity metrics.

  • We provide each client with a dedicated team of five onshore specialists.

  • We invest in copywriters who write with authority on complex, specialist subjects.

  • We operate using proprietary systems, frameworks, and processes developed in-house, representing the highest industry standard and unavailable anywhere else.

  • We are a data-led organisation with a clear understanding of what works and what doesn't.

  • We balance the LinkedIn algorithm with audience psychology, cultivating both visibility and credibility without compromise.

  • We don’t rely on inbound opportunities. We proactively pursue outcomes.

  • We can provide strategic pre- and post-event support to maximise impact and outcomes.

  • We integrate into businesses of any size or complexity, navigating internal dynamics and aligning with existing teams to support broader marketing and business development initiatives.

What Clients Say

  • quote

    What I value most about Sonder is that they don’t take shortcuts. No AI generated content, no faceless offshore teams, no clumsy automation — just hard work and real expertise.

    • Chief Marketing Officer, Software

  • quote

    More conversations, more opportunities, more wins — everything seems better since working with Sonder.

    • Founder & CEO, Marketing

  • quote

    Sonder are simply a cut above any other personal branding firm I have worked with.

    • Founder & CEO, Recruitment

  • quote

    Sonder has become an integral part of our firm-wide brand and business development strategy.

    • Global Head of Marketing, Consulting

  • quote

    Sonder has unlocked access to relationships that would have previously been out of reach.

    • Founder & CEO, Technology

  • quote

    Sonder's ability to write on intricate, field-specific topics as if they have years of experience is remarkable.

    • Chief Executive Officer, Energy

  • quote

    Sonder provides a reliable framework that enables me to consistently meet my partner-level market and growth responsibilities, which too often yield to immediate client priorities.

    • Senior Partner, Law

  • quote

    I always look forward to my conversations with Sonder, as they provide a rare opportunity to think beyond the day-to-day, leaving me feeling inspired, and more confident in my direction as a leader.

    • Partner, Consulting

  • quote

    More than just being brilliant at what they do, the team at Sonder are wonderful people I genuinely enjoy working with each week.

    • Chairman, Energy

The Outcomes

  • Brand Equity white

    Industry 
    Reputation

  • More leads white

    Pipeline
    Growth

  • Shorter sales cycles white

    Shorter Sales
    Cycles

  • Event invitations white

    Industry
    Invitations

  • Speaking engagements white

    Speaking
    Engagements

  • Press white

    Media
    Coverage

  • Partnerships white

    Strategic
    Partnerships

  • High quality talent acquisitions white

    Talent
    Attraction

  • Investment opportunities white

    Investment & 
    Acquisition

  • Board positions white

    Advisory & 
    Board Roles

Why It Matters

    • >50%

      Over half of consumers no longer trust what businesses say (Edelman Trust Barometer).

    • 63%

      Consumers trust a person more than a brand (Edelman Trust Barometer).

    • 1000%

      Content shared by business leaders achieves 2–10x more organic reach and engagement than company pages (MSL Group).

    • 91%

      91% of B2B decision-makers are active on LinkedIn (IDC). 75% of B2B decision-makers use LinkedIn when making purchasing decisions (LinkedIn).

    • 77%

      77% of B2B decision-makers do not engage in a sales conversation until after conducting independent online research — including research on a company’s leadership (CEB).

    • 64%

      LinkedIn drives over 64% of all social media traffic to corporate websites (Investis IQ).

    • 71%

      Businesses with strong executive visibility generate 71% more leads than those without (HubSpot).

    • 700%

      Leads generated through executive profiles are 7x more likely to close than those from other lead generation tactics (Gartner).

    • 20%

      Businesses with leaders who share content on LinkedIn generate 20% more revenue (LinkedIn).

    • 80%

      80% of talent acquisition managers believe employer branding significantly impacts the ability to hire great talent (LinkedIn).

    • 20%

      Businesses with leaders who share content on LinkedIn are 20% more likely to retain their talent (Advocado).

    • 92%

      92% of entrepreneurs agree that personal branding is critical to their business success (Entrepreneur).

  • >50%

    Over half of consumers no longer trust what businesses say (Edelman Trust Barometer).

  • 63%

    Consumers trust a person more than a brand (Edelman Trust Barometer).

  • 1000%

    Content shared by business leaders achieves 2–10x more organic reach and engagement than company pages (MSL Group).

  • 91%

    91% of B2B decision-makers are active on LinkedIn (IDC). 75% of B2B decision-makers use LinkedIn when making purchasing decisions (LinkedIn).

  • 77%

    77% of B2B decision-makers do not engage in a sales conversation until after conducting independent online research — including research on a company’s leadership (CEB).

  • 64%

    LinkedIn drives over 64% of all social media traffic to corporate websites (Investis IQ).

  • 71%

    Businesses with strong executive visibility generate 71% more leads than those without (HubSpot).

  • 700%

    Leads generated through executive profiles are 7x more likely to close than those from other lead generation tactics (Gartner).

  • 20%

    Businesses with leaders who share content on LinkedIn generate 20% more revenue (LinkedIn).

  • 80%

    80% of talent acquisition managers believe employer branding significantly impacts the ability to hire great talent (LinkedIn).

  • 20%

    Businesses with leaders who share content on LinkedIn are 20% more likely to retain their talent (Advocado).

  • 92%

    92% of entrepreneurs agree that personal branding is critical to their business success (Entrepreneur).

 

Paying It Forward

When you work with Sonder, you also support the PADI AWARE Foundation, a non-profit dedicated to protecting our oceans.

To date, PADI AWARE has helped secure international protection for more than two dozen shark and ray species, removed over two million pieces of marine debris, and educated over one million divers on ocean conservation.

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We’d Love to Hear from You

See examples of our work, read our case studies, or start a conversation.