We build personal brands for senior business leaders worldwide, with LinkedIn at the core.
Our human-led approach cultivates visibility and credibility, while actively creating the right conversations and relationships that move your business forward.
We build strategy that positions you in the right way, for the right audiences.
We create strategy-led thought leadership content rooted in your experience, insight, and authentic voice.
We research, vet, and build your network with 50–100 of the right decision-makers each week, alongside growing your wider following.
We design and deploy considered outreach frameworks that cut through the noise and start the right conversations.
We surface news, data and angles that sharpen the perspective you bring to your role, and your audience.
We can place thought leadership in industry titles, as well as global publications including the Wall Street Journal, Financial Times, and Forbes.
What I value most about Sonder is that they don’t take shortcuts. No AI generated content, no faceless offshore teams, no clumsy automation — just hard work and real expertise.
Chief Marketing Officer, Software
More conversations, more opportunities, more wins — everything seems better since working with Sonder.
Founder & CEO, Marketing
Sonder are simply a cut above any other personal branding firm I have worked with.
Founder & CEO, Recruitment
Sonder has become an integral part of our firm-wide brand and business development strategy.
Global Head of Marketing, Consulting
Sonder has unlocked access to relationships that would have previously been out of reach.
Founder & CEO, Technology
Sonder's ability to write on intricate, field-specific topics as if they have years of experience is remarkable.
Chief Executive Officer, Energy
Sonder provides a reliable framework that enables me to consistently meet my partner-level market and growth responsibilities, which too often yield to immediate client priorities.
Senior Partner, Law
I always look forward to my conversations with Sonder, as they provide a rare opportunity to think beyond the day-to-day, leaving me feeling inspired, and more confident in my direction as a leader.
Partner, Consulting
More than just being brilliant at what they do, the team at Sonder are wonderful people I genuinely enjoy working with each week.
Chairman, Energy
Over half of consumers no longer trust what businesses say (Edelman Trust Barometer).
Consumers trust a person more than a brand (Edelman Trust Barometer).
Content shared by business leaders achieves 2–10x more organic reach and engagement than company pages (MSL Group).
91% of B2B decision-makers are active on LinkedIn (IDC). 75% of B2B decision-makers use LinkedIn when making purchasing decisions (LinkedIn).
77% of B2B decision-makers do not engage in a sales conversation until after conducting independent online research — including research on a company’s leadership (CEB).
LinkedIn drives over 64% of all social media traffic to corporate websites (Investis IQ).
Businesses with strong executive visibility generate 71% more leads than those without (HubSpot).
Leads generated through executive profiles are 7x more likely to close than those from other lead generation tactics (Gartner).
Businesses with leaders who share content on LinkedIn generate 20% more revenue (LinkedIn).
80% of talent acquisition managers believe employer branding significantly impacts the ability to hire great talent (LinkedIn).
Businesses with leaders who share content on LinkedIn are 20% more likely to retain their talent (Advocado).
92% of entrepreneurs agree that personal branding is critical to their business success (Entrepreneur).
Over half of consumers no longer trust what businesses say (Edelman Trust Barometer).
Consumers trust a person more than a brand (Edelman Trust Barometer).
Content shared by business leaders achieves 2–10x more organic reach and engagement than company pages (MSL Group).
91% of B2B decision-makers are active on LinkedIn (IDC). 75% of B2B decision-makers use LinkedIn when making purchasing decisions (LinkedIn).
77% of B2B decision-makers do not engage in a sales conversation until after conducting independent online research — including research on a company’s leadership (CEB).
LinkedIn drives over 64% of all social media traffic to corporate websites (Investis IQ).
Businesses with strong executive visibility generate 71% more leads than those without (HubSpot).
Leads generated through executive profiles are 7x more likely to close than those from other lead generation tactics (Gartner).
Businesses with leaders who share content on LinkedIn generate 20% more revenue (LinkedIn).
80% of talent acquisition managers believe employer branding significantly impacts the ability to hire great talent (LinkedIn).
Businesses with leaders who share content on LinkedIn are 20% more likely to retain their talent (Advocado).
92% of entrepreneurs agree that personal branding is critical to their business success (Entrepreneur).
When you work with Sonder, you also support the PADI AWARE Foundation, a non-profit dedicated to protecting our oceans.
To date, PADI AWARE has helped secure international protection for more than two dozen shark and ray species, removed over two million pieces of marine debris, and educated over one million divers on ocean conservation.
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See examples of our work, read our case studies, or start a conversation.
