[Sohn-derr] noun

the realisation that each random passerby is living a life as vivid and complex as your own — populated with their own ambitions, relationships, routines and worries — an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you'll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, as a lighted window at dusk.

Executive Visibility with Measurable Impact

We’re Sonder. We build authoritative market presence for executive leadership worldwide, with LinkedIn at the core.

In contrast to industry norms, we don’t measure success by vanity metrics alone. Our proven approach is grounded in delivering measurable business outcomes with real-world impact.

From start-ups to Fortune 500s, we integrate seamlessly into business ecosystems of any size or complexity and, where necessary, align with internal teams to support broader marketing and business development objectives.

Beyond client success, we are proud to create and shape narratives that define industries and drive meaningful cultural change.
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Why It Matters

  • >50%

    Over half of consumers no longer trust what
    businesses say (Edelman Trust Barometer).

  • 64%

    64% of consumers trust a person more than a brand (Edelman Trust Barometer).

  • 561%

    Content shared by executives can earn up to 561% more organic reach and 8x more engagement than the same content shared by company pages (MSL Group).

  • 91%

    91% of B2B buyers are active on LinkedIn (IDC). 75% of B2B buyers and 84% of C-level executives use LinkedIn when making purchasing decisions (LinkedIn).

  • 77%

    77% of B2B buyers do not engage in a sales conversation until after conducting independent online research — including research on a company’s leadership (CEB).

  • 64%

    LinkedIn drives over 64% of all social media traffic to corporate websites (Investis IQ).

  • 71%

    Businesses with strong executive visibility generate 71% more leads than those without (HubSpot).

  • 700%

    Leads generated through executive profiles are 7x more likely to close than those from other lead generation tactics (Gartner).

  • 20%

    Businesses with leaders who share content on LinkedIn generate 20% more revenue (LinkedIn).

  • 80%

    80% of talent acquisition managers believe employer branding significantly impacts the ability to hire great talent (LinkedIn).

  • 20%

    Businesses with leaders who share content on LinkedIn are 20% more likely to retain their talent (Advocado).

  • 92%

    92% of entrepreneurs agree that personal branding is critical to their business success (Entrepreneur).

Why It Matters

  • >50%

    Over half of consumers no longer trust what
    businesses say (Edelman Trust Barometer).

  • 64%

    64% of consumers trust a person more than a brand (Edelman Trust Barometer).

  • 561%

    Content shared by executives can earn up to 561% more organic reach and 8x more engagement than the same content shared by company pages (MSL Group).

  • 91%

    91% of B2B buyers are active on LinkedIn (IDC). 75% of B2B buyers and 84% of C-level executives use LinkedIn when making purchasing decisions (LinkedIn).

  • 77%

    77% of B2B buyers do not engage in a sales conversation until after conducting independent online research — including research on a company’s leadership (CEB).

  • 64%

    LinkedIn drives over 64% of all social media traffic to corporate websites (Investis IQ).

  • 71%

    Businesses with strong executive visibility generate 71% more leads than those without (HubSpot).

  • 700%

    Leads generated through executive profiles are 7x more likely to close than those from other lead generation tactics (Gartner).

  • 20%

    Businesses with leaders who share content on LinkedIn generate 20% more revenue (LinkedIn).

  • 80%

    80% of talent acquisition managers believe employer branding significantly impacts the ability to hire great talent (LinkedIn).

  • 20%

    Businesses with leaders who share content on LinkedIn are 20% more likely to retain their talent (Advocado).

  • 92%

    92% of entrepreneurs agree that personal branding is critical to their business success (Entrepreneur).

The Outcomes

  • Brand Equity

  • More Leads

  • Shorter Sales
    Cycles

  • Speaking
    Engagements

  • Event
    Invitations

  • Press

  • Partnerships

  • Investment
    Opportunities

  • Job
    Opportunities

  • Board
    Positions

  • Higher Quality
    Talent

What We Do

  • Strategy

    Following an in-depth discovery phase, we build bespoke and comprehensive strategy that ensures you are seen in the right way, by the right people, for the right outcomes.

  • Content

    We curate strategic and intelligent content rooted in conversation, experience and insight.

  • Research

    We provide relevant news, data and insight that shape the perspective you bring to your role and to your audience.

  • Audience

    We thoughtfully and consistently grow your network and audience, with a focus on the people central to your objectives.

  • Engagement

    We curate and deploy tested engagement frameworks designed for impact and outcomes.

  • Press

    We can write and publish thought-leadership in media outlets including The Wall Street Journal, the Financial Times and Forbes.

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The Distinction

What Clients Say

What I value most about Sonder is that they don’t take shortcuts. No AI generated content, no faceless offshore teams, no clumsy automation — just hard work and real expertise.

Sonder's ability to write on intricate, field-specific topics as if they have years of experience is remarkable.

Through Sonder, I’ve been able to build relationships with people that simply wouldn't have been possible before.

More conversations, more opportunities, more wins — everything seems better since working with Sonder.

I always look forward to my conversations with Sonder, as they provide a rare opportunity to think beyond the day-to-day, leaving me feeling inspired, energised, and more confident in my direction as a leader.

Sonder and the work they do are one of the few things I don’t have to worry about.

More than just being exceptional at what they do, the team at Sonder are wonderful people I genuinely enjoy working with each week.

Paying It Forward

When you work with Sonder, you also support the PADI AWARE Foundation, a non-profit dedicated to protecting our oceans.

To date, PADI AWARE has helped secure international protection for more than two dozen shark and ray species, removed over two million pieces of marine debris, and educated over one million divers on ocean conservation.
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We’d Love to Hear from You

Get in touch for relevant case studies, examples of our work, or to set up a meeting.